Jose Morquecho
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Good Brew Co.

Good Brew Company is a fictional brewery, based out of San Jose, CA. I wanted to create this brand and accompanying launch video in order to combine my love of craft beer with my passion for branding and product animations. The vibrant and playful launch video was created to highlight the 6 different beers, the characters, and other brand elements. The labels feature bright, contrasting colors with playful characters. I plan to share this project as an example of my capabilities when working with future beverage clients on their creative promotions. I also hope craft breweries can use this as inspiration for their brand launch videos.

Brand Launch

THE MISSION

Good Brew Company is a fictional brewery, based out of San Jose, CA. I wanted to create this brand and accompanying launch video and can renders in order to combine my love of craft beer with my passion for branding and product animations.

SERVICES

- 3D Animation
- 3D Modeling
- Motion Graphics
- Branding
- Graphic Design
- Illustration

THE OUTCOME

The vibrant and playful launch video was created to highlight the 6 different beers, the characters, and other brand elements. The labels feature bright, contrasting colors with playful characters.

THE IMPACT

I plan to share this project as an example of my capabilities when working with future beverage clients on their creative promotions. I also hope craft breweries can use this as inspiration for their brand launch videos.

The Cans

The Characters

The Scenes

Cheers!